What is an A2P Messaging Campaign?

A2P stands for Application-to-Person messaging.

It refers to SMS or text messages sent from a business, app or platform directly to an end user’s mobile device — rather than being sent from a standard mobile handset.

Why do I need an A2P Messaging Campaign and what’s included?

An A2P messaging campaign enables compliant two-way communication between your business and customers over the internet.

It allows you to use SMS for:

  • Marketing promotions: Flash sales, discount codes, product launches

  • Transactional alerts: Order confirmations, delivery updates, appointment reminders

  • Customer engagement: Surveys, loyalty programs, event invites

  • Security: Two-factor authentication (2FA), account alerts

Each campaign supports up to 49 standard numbers as sender IDs.

Cost

  • Campaign Setup: $60.00 (one-time)

  • Monthly Subscription: $60.00 per month

Inbound SMS (from US destinations): Free

Outbound SMS rates:

  • To US Phone Numbers: $0.0197 per SMS

     

Prices are in AUD, inc GST

Requirements

A2P campaigns must meet specific compliance requirements, including registration with a verified business name and messaging details.

Mandatory message elements:

  • Opt-In message: Must include SMS disclosure with:

o             “Message and Data Rates may apply.”

o             STOP to opt-out and HELP instructions.

o             Message frequency (e.g. how often messages will be sent).

  • Opt-Out message: Must include STOP confirmation.
  • Help message: Must include contact information.

Your brand name must appear in all Opt-In, Opt-Out, and Help messages.

For full details, refer to the CTIA Messaging Principles and Best Practices.

 

Setup Process

A2P Campaigns require registration with governing bodies, which can take up to six weeks to process.

Once your campaign is approved and registered, you can assign telephone numbers to it and begin sending messages.

To get started, complete and return the following form to our support team:

[VoIPcloud - A2P 10DLC Registration Form]

 

Help Guide for Completing Fields in the A2P Campaign Registration Form

 

What type of legal form is the organisation?

Select the option that best describes your business or entity:

  • Private Company
  • Publicly Traded Company 
  • Charity/non-Profit Organization

 

Vertical Type:

Choose the category that best represents your organisation’s industry:

  • Agriculture
  • Media & Communication
  • Construction, Materials & Trade Services
  • Education
  • Energy and Utilities
  • Entertainment
  • Financial Services
  • Gambling and Lottery
  • Government
  • Healthcare
  • Hospitality and Travel
  • HR, Staffing and Recruitment
  • Insurance
  • Legal
  • Non-Profit Organization
  • Political
  • Postal and Delivery 
  • Professional Services
  • Real Estate
  • Retail and Customer Products
  • IT Services
  • Transportation and Logistics

 

Standard Types:

Select the main purpose or function of your messaging campaign:

  • 2FA (OTP)
  • Account Notification,
  • Customer Care
  • Delivery Notification 
  • Fraud Alert Messaging
  • Higher Education
  • Low Volume Mixed
  • Machine-to-Machine (M2M)
  • Marketing
  • Mixed
  • Pooling and Voting
  • Public Service Announcement
  • Security Alert

 

Special Types:

If your campaign falls under one of these special categories, select the appropriate option:

  • Charity
  • Emergency
  • Social